That money, and the increase in cost annually, has yielded results. Alabama is currently on top of the Scout.com team rankings and was No. 1 in 2008.
Recruiting is expensive. Technology is needed in the business offices of the football department. Trips are needed by the coaching staff to see recruits and their schools. It costs a pretty penny to fly players on official visits.
No one has found the end of recruiting yet. Offers are going out sooner to high school players than in previous years with sophomores, freshmen, and even players younger than that picking up offers from some of the nation's best programs. Bo Pelini acknowledged that on Monday in his press conference.
"Everything you can do to get more information out. And to identify guys earlier," said Pelini. "Everything is getting sped up so much. I feel it's like coaching defense. Everything is getting sped up. It's always an issue. It's always a concern that you have to keep addressing. I think obviously Jamie (Williams) and Shawn (Eichorst), they understand that too.
"At the same time, you have to play within what the rules are. You have to do it the right way. You have to have a purpose behind what you're doing and a plan. I think we do. It's just about finding ways to get an edge and get better. Just keep looking at ways to keep improving what we're doing."
Recruiting is going younger and Nebraska has to look all around the nation to fill out their classes. There are limits though, based on the size of the staff that the NCAA says you can employ and another part of that is even though there are limits, what is best for the program and the culture.
There seems to clearly be some noise around the NCAA allowing schools to hire coaches, and more specifically recruiting staff, but right now it is just noise. Coach Bo Pelini eluded to the possibility that the rules could be changing and that based on the rules, Nebraska could take full advantage or at least find their place within them.
"It depends on what happens with the rules. There's been a lot of things talked about NCAA-wise and what's going to happen," said Pelini. "Are they going to limit staffs? There's so many different things being talked about right now.
"We're very, very conscious here obviously of first and foremost doing things the right way and making sure that everything we do is within the letter of the law. That's the way we operate here. We're not going to go out there and hire 40 people. It just isn't what our belief is. At the same time, you look at ways to make things better and hopefully stay on the edge."