They are the reason for mental
instability. They’ve caused depression, anxiety and even hernias on almost a
global level. And, like most things, it has become almost epidemic in
proportion, ranking up there with some of the worst national issues that could
have very well seen the supreme court step in.
Thank God for the NCAA, that said
no more to this curse beyond curses and today, I can say this world is a much
better place now that the National Collegiate Athletics Association has said NO
to big media guides.
Oh, I can hear you laughing, but
you try lugging around the latest media guides from all the schools in the Big
XII, knowing full well that you are either going to need a dolly to get them out
the door or a stretcher for the hernia you get by trying to lug them all at
once.
It’s not fair, I tell you.
Sure, Baylor’s is little more
than a pamphlet, but trying toting around the Texas, Oklahoma and Nebraska media
guides and you’ll understand what physical duress is all about.
It’s like archaeologists that dig
up skeletons around the Giza Pyramid, noticing spines clearly deformed from all
that heavy lifting to build one of the man-made wonders of the world. Well, in
the future, when the world is but a shell of itself and has reverted to the
iron-age, because we have blown ourselves up, they’ll dig up skeletons from
members of the media with eerily similar deformities.
The NCAA,
though, God bless them for taking the time out of their busy scheduling
investigating THE
Ohio
State
and most of the SEC,
to do this one grand favor to us in the media profession.
Of course, that’s not why they
said they did it. As usual, some statement from the NCAA comes out and says that
this new policy of taking media guides down to 208 pages for everyone is a way
to level the playing-field in regards to recruiting.
Long gone are the days when media
guides were actually just for the media and there was a separate book made
specifically for the recruits. Well, that wasn’t fair, because some schools
could afford to disperse them like they were the New York Times, while others
could barely afford the brochure.
In their eternal wisdom, the NCAA
put the kibosh on that, said no more recruiting guides, so instead, the
universities upped the ante with the media guides and they went from 150 pages
to 200, to 300 and well beyond.
The media guide isn’t a media
guide so much as it’s a fan/recruiting/media guide. Well, unless you are
Missouri .
Missouri
decided that they would take it one,
no, actually five or more steps beyond what they had before.
Bigger is better,
Missouri woefully behind schools like
Texas,
Oklahoma and
Nebraska
,
because those teams actually have done stuff like win titles, Heisman trophies,
too numerous of individual awards to count; you know, stupid stuff, but it makes
great page filler.
Missouri
didn’t have that page-filler, so
instead of seeing their titles, we get to see 26 pages devoted to what they
wear. Face masks, shoes, socks, you name it, Missouri thought so much about
their duds, it makes up over a quarter of a hundred pages in the Big XII’s
largest media guide, boasting over 600 pages.
The Tigers even thought so much
of their football team, that each individual player gets two whole pages to
themselves, one page with a full size picture of them and possibly a hundred
words of text and another page devoted to a picture of their state with that
snazzy little star that indicates exactly where IN that state they are from.
Oh, and if that player is any
good, they get four pages, one of course being another full-size picture of
them. THEN, you get to Brad Smith. I’m looking in the
Nebraska
media guide from
2001 and there is former Heisman winner, Eric Crouch, who led his team to the
national title game that year.
Four pages.
Four pages with two pictures,
actually, neither full-size, in fact neither even take up a quarter of a page.
Brad Smith, though, eight pages; two page-long pictures, six more pictures, the
obligatory picture of the map, indicating where he’s from and this monstrous
border that exists throughout the entire “War and Peace” of promotional
materials, that takes up almost as much space as the text itself, buried deep
within.
I’ll give them some credit in at
least devoting five pages to the attractive Tiger hostesses, who show the
recruits around when they arrive on their official visits.
That’s another thing the NCAA did
without even knowing it, that aided the media far more than they could have ever
imagined.
Seriously, you are in the press
box, feverishly trying to type an article of the game and you are trying to
thumb through one of these paperweights, desperately attempting to locate who
was a certain team’s top rusher in a single game.
Sure, the contents work great,
but with the stuff they have in media guides nowadays, it takes almost as long
to peruse those as it takes to thumb through almost an entire media guide from
the early 80s.
There’s just too much crap.
Again, though, I don’t blame
schools like
Oklahoma ,
Nebraska and
Texas
, who have enough history and successful
history at that, to warrant having a book that is, shall we say, larger than
normal.
I do, however, point the dreaded
finger at a place like Missouri, that for only wanting to have a media guide as
big as everyone else’s, took a basic book of reference, with a little bit of
promotion thrown in there and turned it into a photo album with words.
Wait a minute. It’s actually not
the blame we should be pointing at the Missouri’s of the world that deal with
media guide envy, it’s the credit we should as members of the media, give them,
because they have now saved our backs, legs and eyes from the weariness and
frustration of dealing with these 500-plus page brochures.
The
Columbia
team
aside, what the overriding issue is that once again, for the umpteenth time in
a row, the NCAA has pronounced itself as the king of window-dressing campaigns,
this being one of their best examples yet.
Limiting the size of media guides
will stifle the advantage that the bigger schools have over the smaller schools.
It will increase parity, it will lessen the impact of a team, who’s actually won
something and give the
Rutgers of the world a
fighting chance by making the media guide smaller.
The NCAA already took
Rutgers ’ fighting chance away when in the same futile
effort in leveling out the competition in the recruiting wars, they took away
the dog and pony shows for official visits.
Rutgers had the best show going. They would bring in
20-some recruits, show their highlights on the big screen, take them to dinner
at the ESPNZone and watch on the big screens, a real sports anchor doing
highlights of each and every potential commit.
Dancing girls, marching bands,
whatever, it was
Rutgers ’ one way of showing recruits
that they were special, that they were wanted and this university was willing
to break out the REAL red carpet to show them just how much they wanted them
to play at RU.
Take away that and you have the
tour guide saying “Uhhh, here’s the locker room, there’s the trophy case. No,
umm, that’s the Lacrosse team’s trophy case. The football case is over there, in
the corner, on the night stand.”
How exactly does having the same
size media guide help them?
Does it get them on TV more?
That’s what sells recruits, face-time one of the most significant recruiting
tools there is. Does that mean that
Oklahoma
only gets 50 scholarships, while
Rutgers can
now have 105?
Nope, it means that Oklahoma will have to recap their numerous national title
games in a couple of pages instead, and Rutgers ?
Ok, bad example.
How about All-Americans, Heisman
Trophy winners, players in the NFL or times they have been on TV?
You know what this all is, other
than a useless policy that apparently helps in hitting the NCAA’s annual quota
for useless policies?
It’s an insult to every
prep-athlete in America.
It’s flat-out saying to each and
every high school kid out there that they can’t tell the difference between
substance and style. It’s saying that the education and parenting of our youth
has gotten so bad, it’s up to the NCAA to step in and curb the obvious
perversion of taking advantage of the ignorant masses.
Forget Academics, kids don’t care
about that. Forget tradition. What in the hell is that? National titles, awards,
academic achievement and players that are successful beyond college either in a
profession in sports or otherwise.
Kids don’t care about that. They
care about the size of the media guides.
Hmmm, how did
Missouri
do this last
year in recruiting?
Alas, it’s not a fix, a solution
or even a band-aid for the illnesses that have stricken college football. Media
guides haven’t paid any players, bought them vehicles or created slush funds for
recruiting parties. Media guides haven’t won any national titles, put players
into the NFL or made presidents out of mere men.
All they have done is promote
whatever that school has to promote.
With schools like USC, Miami, Notre Dame and so
on, it’s about winning as a team and individually on and off the field. With
schools like
Missouri
, well, it’s about…….shoes, or
something.
It all makes sense to me. I can
see why the NCAA has made this a top priority, legislating the promoting of your
school. Next thing you know, they will tell every program that has a national
title, they can’t show their trophies or even acknowledge that they ever
actually won any, because it’s an obvious advantage in recruiting.
WE’RE SAVED, THE WORLD IS
SAVED.
No more will we as media have to
lug the ten pound books. No more will you as a fan, have to thumb through
seemingly endless pages that glorify your school and recap the accomplishments,
whatever they may be.
It’s like the conquering of the
Ebola virus in scale, isn’t it?
The only question is, if the NCAA
is willing to go this far in leveling the playing-field in recruiting, what do
you think they will come up with next?
Well, if we can use
Rutgers as an example, their stadium holds just a little
over 40,000 fans.
Penn
State
, you have 60,000 too many seats.
Dump ‘em, because we’re trying to level the playing-field in recruiting.
Hey
Nebraska
, all those fans
can’t wear the same color and they can’t cheer. We are trying to level the
playing-field in recruiting.
Hey USC, quit winning. We are
trying to level the playing-field in recruiting.
And,
Missouri
, get rid of your
hostesses, they are too attractive. We are trying to level the playing field in
recruiting.
And they say window dressing is
just for windows.
Thank you THE NCAA.